With website design, clarity is key and if you confuse people, you lose people.
As a Wix partner I see lots of really busy sites where people have tried to cram in every conceivable piece of information that might be relevant to their visitors.
This doesn't actually help people to move forwards, but instead it's completely overwhelming.
Getting them from A to B as simply as possible
Simplicity is key and we need to take people from A (when they land on our site) to B (where they follow through on our call to action) as simply as possible.
People don't need ALL the information, they just need enough information to follow through on your call to action (Book now / Contact me etc)
Then it's over to you so that you can step in and nurture the relationship.
I recommend the following pages as a good start for your website:
Home page
First impressions count and your home page has a really important role to fulfil in terms of converting your visitors. It needs to pack an impactful punch.
As well as navigating your visitors around your site, your homepage also needs to:
Explain very clearly what it is that you do, where you do it and who you do it for.
Explain the transformation that you deliver with your service or products.
Establish empathy for what your ideal client is struggling with.
Establish your authority and why you are the best person to help with their problem.
Introduce your service offering.
Provide a clear call to action for what they should do next.
Provide social proof in the way of testimonials
Balance the needs of your customer with the needs of Google (don't underestimate the importance of this for your discoverability).
I have a tried and tested method of incorporating all of these elements in my Wix website builds.
About or Bio Page
So many people make the mistake of using their about page to list off their experience and qualifications, and if you do this you're missing a trick.
We're hardwired to pay attention to things that help us either thrive or survive...so they need to recognise themselves in your story.
What does your product / service actually mean for them?
People chose brands with purpose right at their heart so this page should also be dedicated to establishing connection with your ideal clients through shared values and beliefs.
So explain your purpose and vision of what you believe is possible for the future. Sweep them up in it.
Contact Page
Include all of the ways that people can contact you - both in-person and also digitally.
If you want to include your Instagram grid on your website, l think this is the place for it....but not until after your contact form.
The last thing you want is for people to click off of your site before they've taken action, only to be lost forever down the rabbit hole that is Instagram (sounds a bit dramatic, but you get the gist).
I also like to include an option for email sign up on my client contact pages.
Make sure your contact form and subscriber form are working and visible on both desktop and mobile, especially if you've embedded code from a third party email platform such as MailerLite or Mail Chimp. Test it out to be sure.
Blog
A blog plays a really important role in terms of the overall discoverability of your website and delivery of your marketing strategy.
You might want to read about why you need a blog for your business and also how building a blog will help you to supercharge your marketing efforts through content repurposing in these two articles.
Services Page
This is the place to detail all of the ways that people can work with you.
You may have one page for each offer or a single page combining it all.
What's best?
As search engine optimisation is done on a page by page offer, I'd recommend splitting out your offers for increased discoverability. So for instance if you have a pilates offer as well as a health coaching offer, these would be better on separate pages so that you can optimise each for the different keywords that will be applicable.
I hope that makes sense, as always my door is always open to you if you have questions about anything you've read.
If you'd like to consider Wix and would appreciate a supportive female-first approach to your build, head on over to read more about my Wix website design services. You can also download my free guide to see if Wix will be a good fit for you.
About Lucy:
I'm a brand designer, photographer and Wix website designer based in Dorset. I help female business owners and career changers build their brand and online presence through photography and web, brand & human design, so that they can turn their passions into the business they dream of.
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