I'm Lucy and I’m passionate about supporting female-led businesses to flourish

my story.

I'm passionate about helping brands to realise their potential, so that more of us can follow a path that is aligned to our skills

I fell in love with photography and branding whilst working for the top names in British retail, and I finally left behind the corporate world in March 2018 to dedicate myself fully to growing my own businesses.


I am grateful every day for the opportunity to follow my dreams, and I’d love to tell you more about my journey when we meet!


Mummy to Leo, wife to Tim and a LBIPP photographer and designer based in Surrey. I love simple pleasures: family walks on empty beaches in winter, sofa-cinema afternoons with my boys on lazy Sundays. Cooking for friends. Swimming. Freshly washed sheets. The smell and sound of summer rain.


That and a good strong cup of tea. I couldn't survive without tea!

"Lucy is a star. Finding Fresh Leaf Creative has transformed my business and put my brand out in a professional and beautiful way. I'm thrilled with my brand photos which have also boosted my business confidence. The best thing about Lucy is that she is really knows her stuff; brand advisor, photographer, website expert and all round small business supporter and champion. Can't recommend her highly enough"

Nyree, Paint & Ink Studio

Fresh Leaf Creative

Surrey & Dorset Personal Brand Photographer, Brand Identity Designer & Website Designer

Cobham, Surrey


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© 2020 Fresh Leaf Creative (A trading name of Lucy Down Photography Limited)

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