When I work with my clients on their Wix websites, I always encourage them to add a blog to their site.
Sometimes I come up against a bit of resistance...
"I'm not very good with words"
"I don't have anything interesting to say"
"I don't have time to dedicate to writing blog posts"
You might also associate blogging with those times when you're scrolling (and scrolling...and scrolling) through reams of ads and blurb to get to the crux of how to cook the blooming recipe that you've landed upon. Frustrating, I know.
But I'm not talking about blogging in THAT respect here. I'm NOT talking about monetising your words with ads and sponsors. I'm talking about creating a platform to share your truth.
Blogging is a means to share what matters to you...to connect with your community...to explain your unique perspective.
As female founders we have to wear ALL the hats in our business every day - and arguably the most important of those is the hat of the marketeer...even if it feels a bit hard to blow our own trumpets.
If your marketing currently consists of posting on social media whenever the urge takes you, then it might be time to think about creating something with more longevity.
This is the brilliance of your blog. It keeps working for you years after your Instagram stories have expired. And according to OptinMonster, 77% of internet users read blogs. Websites that also have a blog are shown to have 434% more indexed pages.
Social media used to be one of the lowest hanging fruits in terms of generating enquiries, but it’s becoming harder to cut through the noise..
So throwing yourself at the coal face of social media might not be the best use of your time right now.
Reach is becoming harder to guarantee, engagement is down, and unless you intend on becoming a full time content creator, you probably won't want to be focusing ALL of your energy there.
Your time is your most precious commodity. If you’re spending time on marketing, then it makes sense to investing that time in the most valuable way possible.
Creating blog content that will simultaneously build your website authority whilst also giving you content for your social feeds and newsletters is a great way of killing two birds with one stone.
If you think you don’t have the time to blog for your business or you don’t have anything valuable to say, it might be time for a reframe.
In my view, you'd do well to have a blog. And here's why:
Why is a blog great news for your business?
A blog is less intense than recording podcasts or video.
To be able to market your business really effectively and call in organic leads regularly, you need a platform on which to host your content so that people can discover you.
That platform might be You Tube, a Podcast or a Blog.
If the thought of recording video content or podcasts brings you out in a cold sweat, then a blog might be your new best friend.
What's most important here is to choose a platform that's aligned to your gifts (and to your Human Design). So if the written word is you thing, then embrace it!
A blog means you can start to dominate your niche.
Once you've decided that blogging will be your vehicle for connection, you can become the go-to expert in your niche by creating clusters of posts around specific topics.
Your website is not designed to answer every single question or reservation that your people have - it's designed to get people to complete your contact form so that you can start to nurture a relationship offline.
But with a blog however, you are free to educate and entertain your readers to your hearts content. You have a free pass to get inside their heads and talk about the things that matter to them. This is how you position yourself as a trusted advisor.
You'll be warming up potential leads.
By delivering value on your blog and sharing what people need to know before working with you, you'll be warming people up to work with you. So that when they do reach out, they're already primed and know what to expect. You'll also be giving yourself more opportunities to build your email list.
You can talk about the things that light you up
Your blog is a great way of embracing ALL the sides of you. You can use it to respond to external cues as they crop up or to talk about what's going on in you life or business. There are people out there who are waiting to hear from you, so don't leave them wanting.
You'll save time because you don't need to think up separate content for social media.
Drafting just one blog post will give you enough content for multiple posts newsletters and social media posts.
Creating content once and then repurposing it is a great way to protect your time and energy in your business.
In this way, blogging for your business is a win win situation.
It keeps your website fresh and engaging for Google and visitors.
Google loves nothing more than fresh content to get stuck into...and by posting relevant content regularly, you're helping Google to help you.
Here are some of the other things that Google has recommended that us small business owners do to help our websites show up in search engine results.
It allows you to target specific long-tail keywords with less competition.
This comes down to discoverability. By optimising your blog posts for specific, lesser-known keywords that have less competition, you can dominate those terms and reach new people.
These keywords might not have a huge amount of traffic, but these searches are VERY intentional. So when these people find you, they really find you.
A blog will work magic for your SEO
Ok, so this is a big one and I've left it until the end because I don't want you blogging just for SEO...because if you do that, it will show in your content.
But if you're trying to rank for specific search words, then it makes sense that you need to create authentic content around those search words and without stuffing keywords into your posts.
Blogging also means you'll be creating a network of internal links as you connect your articles 'dot-to-dot style' - which will not only help your customers to discover your content, but which will also give Google something to love.
And lastly...don't forget that every revolution starts quietly...
What could you start if you started to sharing your words?
Have I done enough to convince you that blogging for your business might be a good thing to explore? Blogging plays a pivotal role in my Conscious Marketing Experiment where I am stepping into alignment to market my business with more ease and grace.
Are you ready to get started in sharing your truth...?
If you'd like help to create and establish your Wix Blog, feel free to contact me or you can head on over to read more about my Wix website design services.
About Lucy:
I'm a brand designer, photographer and Wix website designer based in Dorset. I help female business owners and career changers build their brand and online presence through photography and web, brand & human design, so that they can turn their passions into the business they dream of.
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