The Brand Studio.
semi-bespoke branding for instant impact
branding tailored for you.
The Brand Studio is a semi-bespoke branding solution that can grow with your business.
Your package can be tailored for where you are on your business journey (and for your budget) - you have the option of going big from the off or starting modestly and adding as you grow.
Think clean, beautiful fonts to give you a polished, professional look & feel, and the option to add colour palette and design elements for differentiation should you wish.
Whether you need a starter package or a full suite, if it's time to get your branding in order then you're in a great place.
welcome to The Brand Studio.
Hello and Welcome!
I'm so excited that you're here and can't wait to start working together!
This page is designed to explain the process and what you can expect, as well as set that all important homework
Step 1 : Understanding your Inspirations
The first step in the process is to gain clarity around your brand aesthetic. Not only is this a crucial piece of YOUR jigsaw but by understanding your vision and design inspirations fully, I can ensure that my recommendations are tailored for you and your brand.
I am here for you throughout the process with my designers eye to ensure you end up with something you LOVE.
Create a Pinterest board of your design inspirations and add me using my handle @freshleafcreative. I'd recommend that you keep the board secret so you can pin with wild abandon! Follow the steps in this post to Pin like a pro
Define your why. Think about the descriptive words you want people to associate with your brand when they connect with you. Are you polished, luxurious, opulent & chic? Or maybe warm, welcoming, friendly & open? Try to steer away from 'professional' - that's a given. Come up with your top ten words and then narrow these down to your big three. Then let me know what they are.
Step 2: Font Selection
Beautiful design starts with beautiful fonts so this is where it all begins.
I've handpicked a selection of wonderful fonts, all with different personalities, so you can be sure to find one in the portfolio that reflects your brand aesthetic.
If a font doesn't immediately call to you, then it's no problem. As we've collaborated on a Pinterest board I can give my recommendations on fonts and font pairings to reinforce your aesthetic.
If you're in love with a font you've found outside of the portfolio, then let me know and I can add it to my library.
Take a look at the font portfolio and let me know which 3-5 you're most drawn to and why. If none are quite right, then feel free to hit Pinterest /Creative Market! I'm always happy to incorporate new fonts into my collection (please note: the cost for any fonts or third party elements will be borne by the client)
Step 3: Colour Palette
Colour in combination with font plays a critical role when it comes to portraying your brand personality - so whether you're warm and deep & earthy, sunny & energetic or something completely different, we'll identity the perfect colours to make your heart sing and project your brand values. Again, I'll be available to offer feedback on which colours will work well with your chosen fonts.
When creating your Pinterest board, become aware of which colours or colour combinations resonate with you most strongly and let me know. Is there a particular photograph or Pin that simply oozes with the brand colour palette that you aspire to have? I want to hear.
Step 4: Design Elements
A beautiful font-only logo may be the perfect approach for your brand and positioning.
However, you can also decide to add design elements to your package to increase your distinction. Think geometric shapes, borders, monograms, icons, watercolours, hand drawn sketches and illustrations. These can be bespoke or chosen from Creative Market.
If you're a calligrapher or artist, we can digitise your own work to make things perfectly personal.
Browse Creative Market or similar platforms for graphics/illustrations/patterns that embody the aesthetic you're drawn to (please note: the cost for any fonts or 3rd party elements will be borne by the client)
Step 5: The Magic
Leave me to work my magic on your inspirations, fonts, colours and design elements! I'll mock up some options for your review. Then we'll refine these further together to create branding that you're in love with, and build it out as far as you want to go!
Just be prepared to be honest and specific with your feedback!
Step 6: The Bolt Ons
After we've built out your core brand, you can add to your package with additional logo or submark variants, business card or other marketing collateral design (price list, media kit template etc). We can customise your package so that you have just what you need for the stage that you are at.
make it your way.
brand studio is right for you if ...
You appreciate the beauty of simple, classic, timeless fonts and font pairings
You have some ideas about branding but need a little hand holding through the process
You recognise that you need to invest in something more than just an off-the-shelf logo and want some help from a designer to interpret your design inspirations and nail your colour combinations
You're just starting out but need something polished and professional that doesn't say you're 'just starting out'
You want a brand that you can add to as your business grows
sounds interesting? .
Complete my contact form to register your interest for a branding slot.
I can't wait to hear from you!