So you've got your beautiful personal brand photographs and you'll rightly want to show them off!
Here are some of the ways that my clients like to use their gorgeous images.
Your personal brand photographs are a great way of reinforcing your unique brand voice, look and feel.
Try not to get over excited and publish them all within the space of two weeks - they'll be more effective and look better on your Instagram grid if you drip feed them over a longer period. If you'd like to understand more about this, stay tuned for a journal post on how to curate a beautiful grid including tips on some of the apps I recommend to make social media management less time consuming.
Arguably less visually appealing than it's sister Instagram, but the power of Facebook can not be ignored by any business that is serious about growth. Always ensure when you post that you make full advantage of the ability to post a backlink to your website or blog.
The Facebook algorithm prefers native content (that is, content that is posted directly with Facebook rather than shared from another platform), something to consider if you have the time to spend on it.
Profile images and social headers
People love to see the personal side of your brand and your photographs are ideal to be used as profile images or can be worked into headers. Here's my LinkedIn banner using some of my own personal branding images:
Your website & blog
This one speaks for itself! Nothing will entice your target audience to spend longer on your website than visually compelling images combined with inspired content.
Using you personal brand photographs across your email marketing campaigns will give your messaging a really personal feel
Printed & digital marketing collateral
Leaflets, flyers, business cards, brochures and look books - the world is your oyster.
I hope this has given you some food for thought, if you haven't yet captured your unique brand story then why not take a look at My Portfolio to see if we might be a good fit.
Or perhaps you'd like some more information about personal branding photography and it's benefits? If so you might like to visit my personal brand photography summary page which has lots of useful links or get in touch for more information.
I offer personal brand photography to creatives, coaches, makers, small businesses and personal brands across Surrey and SW London.