brand tales.

The story of your brand told through

beautiful imagery

light & bright brand photography.

Are you business owner who needs a professional online presence as polished as your business?  Do you need to keep your social media & website images fresh and engaging? If the answer is yes then you're in a great place - I can see your brilliance and I want to help you to shine.

Hi, I'm Lucy


I'm a Surrey and Dorset based personal brand photographer & brand designer passionate about supporting female business owners to grow. 

I've experienced first hand the life-changing magic of leaving the corporate world 9-5 behind to pursue a creative path and now I have the opportunity to do what I love every day.


I want to help more women to do the same.

"LOVE my photos! Working with Lucy has been a dream. She is professional and talented but also very relaxed and just lovely. I was a bit apprehensive about having to pose for photos but she made it fun and laid back so I just had a really good time! She completely got what I was trying to achieve and delivered absolutely on brief"

Rachael, Harvest Moon Rise

craft a unique story.

Personal brand photography is more than a headshot. It's about you and your business and everything that makes it unique. Beautifully natural photographs of you at work, at rest and of your products or creations.


collection of images that captures your energy, talents and the details that your clients will love to see.

Each and every shoot is as unique as the person I am photographing. I pride myself a relaxing and fun experience. I challenge even the most camera shy of people to get in touch - I promise you'll love your photoshoot.


Honest, simple and light images that showcase your talents and personality

story telling

The beautiful details that tell your story and connect with your target audience


A bespoke service tailored just for you and your brand, by me

reinforce your brand voice.

Beautiful photographs that capture your brand essence allow you to connect with your target audience and speak directly to them...imagine how amazing it would feel to have a library of on-brand imagery available to build your website and grow your social following.

brand photography collections.

please contact me for pricing and to book a complimentary discovery call

 Signature Brand Shoots

  • Bespoke photography sessions tailored just for you.

  • Includes our pre-shoot consultation, brand discovery and collaboration.

  • From 1.5 hours  to 4.5 hours depending on the amount of locations and looks you need as well as the number of images you'd like to take away.

Commercial Photography (more info)

  • Bespoke photography sessions tailored just for you.

  • Includes our pre-shoot consultation, brand discovery and collaboration.

  • Half day and full days available

Personal Branding Mini Shoots(more info)

  • Various options available (contact me for more info)

  • A range of headshot, storytelling & lifestyle images

  • On location across Surrey & Dorset

Group Minishoots

  • Mini-shoots for up to 4 people per day.

  • Held at a stunning property with an array of beautiful backdrops

  • Why not rally your business friends and do it together

Evergreen Brand Retainer

  • For clients who need a constant supply of fresh imagery

  • One signature kickstarter shoot and two seasonal updates

  • Places are limited

Product Photography

  • Beautiful detail shots 

  • Gorgeous flat lays

Optional Hair & Make Up

  • Natural hair & make-up by my specially selected partners 

Fresh Leaf Creative

Surrey & Dorset Personal Brand Photographer, Brand Identity Designer & Website Designer

Cobham, Surrey

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© 2020 Fresh Leaf Creative (A trading name of Lucy Down Photography Limited)

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