Branding tailored for you.
The Brand Studio is a semi-bespoke branding solution that can grow with your business.
Tailored for your budget and where you are on your business journey - you have the option of going big from the off or starting modestly and growing as you go.
Think clean, beautiful fonts to give you a polished, professional look & feel, and the option to add differentiation with a colour palette and design elements.
Whether you need a starter package or a full suite, if it's time to get your branding in order then you're in a great place.
how it works.
I'm so excited that you're here and look forward to working together.
This page is designed to explain how The Fresh Leaf Brand Studio works and what you can expect
Prices start from £295
Step 1 : Inspirations
The first step in the process is to gain clarity around your brand aesthetic. Not only is this a crucial piece of YOUR jigsaw but by understanding your vision and design inspirations fully, I can ensure that my recommendations are tailored for you and your brand. I am here for you throughout the process with my designers eye to ensure you end up with something you LOVE.
Step 2: Fonts
Beautiful design starts with beautiful fonts so this is where it all begins.
I've handpicked a selection of wonderful fonts, all with different personalities, so you can be sure to find one in the portfolio that reflects your brand aesthetic.
If a font doesn't immediately call to you, then it's no problem. As we've collaborated on a Pinterest board I can give my recommendations/guidance on finding a font or font pairing to reflect your aesthetic. If you're in love with a font you've found outside of the portfolio, then let me know and I can add it to my library.
Step 3: Colour Palette
Colour in combination with font plays a critical role when it comes to portraying your brand personality - so whether you're warm and deep & earthy, sunny & energetic or something completely different, we'll identity the perfect colours to make your heart sing and project your brand values. Again, I'll be available to offer feedback on which colours will work well with your chosen fonts.
Step 4: Design Elements
A beautiful font-only logo may be the perfect approach for your brand and positioning. However, you can add 3rd party design elements to your package to increase your distinction. Think geometric shapes, borders, monograms, icons, watercolours, hand drawn sketches and illustrations.
Step 5: Collaboration Magic
I'll work my magic on your inspirations, fonts, colours and design elements but as this is a collaborative process you'll be involved closely along the way - this is the magic partnership that speeds things up.
Step 6: The Bolt Ons
After we've built out your core brand, you can add to your package with logo or submark variants, business card and marketing collateral design (price list, media kit template etc).
You can customise your package so that you have just what you need for the stage that you are at.
make it your way.
brand studio is right for you if ...
You appreciate the beauty of simple, classic, timeless fonts and font pairings
You have some ideas about branding but need a little hand holding through the process
You recognise that you need to invest in something more than just an off-the-shelf logo and want some help from a designer to interpret your design inspirations and nail your colour combinations
You may be starting and need something polished and professional
You want a brand that you can add to as your business grows
Complete my contact form for full pricing and more information
"I was so impressed with Lucy's time management. I had some designs within a week of our chat. We communicated via Whatsapp which mean't I could decide on the go quickly and easily if I liked something. Her designs are beautiful, and I really felt she understood my business and what I stand for. I can highly recommend Lucy for capturing your ideas creatively. I will be using her for everything brand related in the future - get booking you will not be disappointed!"
Amanda White, Amanda White Hair & Make Up